The Indian smartphone market is witnessing the entry of new players like Xiaomi, ZTE, Motorola, Xolo and Asus offering mid-range devices at budget prices. The phones not just offer good hardware specifications but also boast of a premium design and durable build quality.
While Micromax has got the mid-range segment covered, with its Canvas Knight and Canvas Gold phones, it is losing its grip on the budget segment dominated by the likes of Moto G and ZenFone 5 vying for the pole position.
To fill this void, the company has launched Canvas Nitro A310, its new octa-core processor powered smartphone which offers a good hardware set and premium design at Rs 12,990. We got a chance to experience the phone and here's what we feel about it...
Micromax Canvas Nitro looks better than the company's previous budget offerings, with its all black, plastic front panel and rounded corners.
The front panel is dominated by a 5-inch 720p display. The display looks bright and vibrant and offers good viewing angles. Text and graphics appeared crisp and sharp but we were not able to check the sunlight legibility. Touch sensitivity was also very good with the phone being able to register the slightest of touch strokes.
Micromax Canvas Nitro vs ZTE V5
The three capacitive touch buttons for navigation are placed below the display while the 5MP front camera is placed above it. Interestingly, the phone looks very similar to the recently launched ZTE V5, looking at just the front panel.
The right edge of the phone has a power key while the left edge features the volume rocker. The keys are made of white coloured plastic and offer good tactile feedback. The 3.5mm headset jack sits at the top while the micro-USB port is placed at the bottom.
The phone doesn't feature any tacky chrome grills or frame and the back cover sports a soft leather finish. We found the fit and finish to be really good and there were no squeaks or wobbles. The back features the 13MP camera and an LED flash, along with the Micromax logo. The speaker outlet is also located at the back.
Removing the back cover is easy thanks to a small opening at the right edge. The cover hides a 2500mAh removable battery, two micro-sim card slots and a slot for the microSD card.
The phone runs Android 4.4 KitKat, the latest iteration of the OS and Micromax has included a number of new software features including 'Quick Look' - an HTC BlinkFeed-like home screen feed that displays news, weather and social updates, a camera widget for quick access to different camera modes and enhance lock screen notifications. It also features some preloaded apps including BookMyShow, Getit and Where's My Water. Unfortunately, these can not be uninstalled from the phone. We'll have a detailed look at the software in our full review of the phone.
Powered by a 1.7GHz MediaTek octa core processor, Micromax Canvas Nitro comes with 2GB RAM. In our brief time with the phone, we did not encounter any lag while navigating through the interface, and launching and switching between apps.
Out of 8GB internal storage on the phone, 5.68GB is available to the user. We tried clicking some pictures at the event venue and the quality appeared to be pretty good.
We'll need to take the phone through its paces before we can give our final verdict.
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